SmartReply Joins Industry Experts on Customer Loyalty at the 2007 CRMC Conference in Chicago
Chicago, IL, June 12th 2007 - As the leading supplier of mobile messaging and loyalty solutions to the retailing industry in the United States, California-based SmartReply will join the country's top speakers and experts on CRM and customer loyalty initiatives this week, by sponsoring the 2007 CRMC Conference in Chicago.
From June 13th through 15th, SmartReply will join industry experts who will be focusing on new developments and emerging trends in CRM (customer relationship management), an area for which SmartReply has developed the industry's first loyalty messaging platform. Earlier this year, SmartReply launched a platform that gives both retailers and consumers much greater flexibility with the marketing messages they send and receive - the aim of which is to create deeper bonds between client and customer, and of course, loyalty.
As more marketers and retailers struggle with the challenges of customer-controlled marketing, SmartReply's CRM platform gives retailers the immediate ability to change the direction of their marketing from the traditional, invasive push model to a preference-based dialog model - without sacrificing volume and ROI.
With SmartReply's CRM platform, consumers can opt-in to receive marketing messages or promotions from the brands they are loyal to, and select their preferred channel of communication - voice, email or SMS, or any combination of the three. This combination of choice and control has proven to be critical in reaching consumers in today's age of the "Choice Generation" - customers who have high marketing value and little exposure and responsiveness to traditional advertising.
The 2007 CRMC Conference runs from June 13 to June 15 at the Westin Chicago River North, 320 N. Dearborn Street, in Chicago, IL. To find out more about SmartReply's CRM platform and the 2007 CRMC Conference, please visit www.smartreply.com, www.loyalty.vg or contact Vanessa Horwell at 786.206.7883.
About SmartReplySmartReply's voice and mobile messaging solutions have created breakthrough-marketing results for leading retailers throughout the United States and Canada. As the only voice and mobile messaging company dedicated to meeting the unique marketing challenges and objectives of retail executives, SmartReply's clients now have the proven ability to increase store traffic, lower marketing cost and strengthen brand affinity. Because of this, SmartReply is the provider of choice for more than 80 major regional and national retailers. Headquartered in Irvine, California, more information for partners and clients can be found at
www.SmartReply.com or by calling (800)-785-6769.