Two Industry Awards Say So...
SmartReply, the industry leading voice and mobile marketing solutions provider headquartered in Irvine, CA, recently added two major accolades to its trophy shelf. Both awards speak volumes about SmartReply's much
publicized mobile campaign of 2007, executed on behalf of French retail and catalog clothier La Redoute. SmartReply won bronze in the New Media category of the prestigious 1 to 1 Impact Awards announced in January 2008 and finished in the top three in Marketer of the Year (MOTY) voted for by the Direct Marketers Association (DMA), announced in October 2007.
The SmartReply-designed and implemented campaign was the first such initiative embarked upon by La Redoute, one of Europe's premier catalog retailers. The goal of the campaign was to increase sales, increase brand awareness and position SmartReply's client, La Redoute, as an innovator through marketing, thereby creating a new point of engagement for its customers. The results were overwhelming; the SMS-based program was met with better-than-expected adoption rates, significant ROI, and a nine-fold increase in their consumer preference database. SmartReply's speed to market, ability to execute a fully compliant multi-faceted campaign that engaged customers through the rapidly emerging medium of mobile marketing, were justly rewarded with these two important industry recognitions.
The La Redoute strategy, which came into effect in January 2007, was as effective as it was straightforward. The program began with an opt-in selection on the La Redoute website, followed by a 'thank you' text sent to subscribers. From that point, special offers and product availability information were sent to participating customers. Through this process, La Redoute was able to personalize contact with their most valued customers, enabling tight-focus targeting of an increasingly receptive audience. It also, through efficient database management, allowed La Redoute to better track their customers' preferences, identify purchasing trends earlier, and tailor their services to the market's shifting demands in an unprecedented way.
The 1 to 1 awards, sponsored by 1 to 1 Media and 1 to 1 magazine, are in their 7th incarnation. Nominees undergo rigorous scrutiny by a sequestered panel of industry experts, and must meet exacting criteria for innovation, positive impact on the represented company, and profitability. The Direct Marketing Association (DMA) has been handing out their Marketer of the Year award since 1968. The annual honor goes to a company who has contributed to direct marketing excellence in the 12 months immediately prior, and has exhibited corporate and environmental responsibility. The DMA-MOTY Award recognizes the achievement, innovation, and leadership of an individual or company whose work represents the very best in marketing directly.
About SmartReplySmartReply's voice and mobile messaging solutions have created breakthrough-marketing results for leading retailers throughout the United States and Canada. As the only voice and mobile messaging company dedicated to meeting the unique marketing challenges and objectives of retail executives, SmartReply's clients now have the proven ability to increase store traffic, lower marketing cost and strengthen brand affinity. Because of this, SmartReply is the provider of choice for more than 80 major regional and national retailers. Headquartered in Irvine, California, more information for partners and clients can be found at
www.SmartReply.com or by calling (800)-785-6769.