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US Mobile Marketer SmartReply Launches New Voice Tool for Businesses, Harnessing the Power of Voice and Mobile

IRVINE, Calif., Feb. 5, 2008 /PRNewswire/ -- Next week's GMSA Congress is undoubtedly the largest and most comprehensive global gathering to focus on mobile technology, services and developments. It's also the perfect venue for US-based leader in voice and mobile marketing solutions, SmartReply, who last year launched an industry first; a CRM platform that seamlessly integrates voice, mobile, and e-mail communication channels.

This year, SmartReply has launched VoiceBlast - a powerful new voice marketing platform that gives smaller businesses the ability to increase brand loyalty and sales without the big brand spend. The telephony program harnesses the power of voice, as an alternative way for businesses to connect with customers.

VoiceBlast, which soft-launched in 2007, signals SmartReply's dedication to the small business sector. Many of SmartReply's previous offerings have been scaled to larger companies with financial and institutional infrastructure to support wide-ranging mobile/voice marketing initiatives. By contrast, VoiceBlast boasts a 'self-serve' platform, allowing for easy client interface, preexisting contact list upload, scalable campaign breadth, and individualized message creation. The system is as effective delivering 100 voice calls as it is 250,000, making it particularly attractive to smaller companies making their first foray into mobile marketing. And with more people switching to mobile as their only phone line, VoiceBlast's up-close and personal connection becomes more important than ever.

GSMA draws representatives from businesses spanning the globe- large, small, multinational and regional - all sharing a deep passion for mobile technological innovation, like SmartReply's president Eric Holmen, and co- founder/EVP, Mike Romano. In this environment, VoiceBlast is poised to be a much talked-about innovation. As the global economy slows, effective and inexpensive marketing programs like VoiceBlast that can consistently deliver positive ROI and concrete brand loyalty results with reduced cost-per-touch, are of particular interest and utility - an attitude that will certainly be reflected at the GSMA congress.

"The GSMA is the epicenter of cutting-edge mobile technology and services," says SmartReply's Eric Holmen. "We are thrilled to be there, and excited to demonstrate the versatility and relevance of VoiceBlast to this collection of industry innovators."

The Congress runs Monday February 11th through Thursday, February 14th, at the Fira de Barcelona in Barcelona, Spain.

About SmartReply

SmartReply's voice and mobile messaging solutions have created breakthrough-marketing results for leading retailers throughout the United States and Canada. As the only voice and mobile messaging company dedicated to meeting the unique marketing challenges and objectives of retail executives, SmartReply's clients now have the proven ability to increase store traffic, lower marketing cost and strengthen brand affinity. Because of this, SmartReply is the provider of choice for more than 80 major regional and national retailers. Headquartered in Irvine, California, more information for partners and clients can be found at www.SmartReply.com or by calling (800)-785-6769.