Five Biggest Mobile Marketing Mistakes

If you are like most executives you have heard about mobile marketing...You've probably also heard of companies that have made a lot of mistakes trying it.  What you may not know is that quietly and behind the scenes some truly great brands have been breaking the mobile code.

They are quickly and easily adding up new sales, cementing loyalty and bypassing competitors. The Big News is: their return on time invested is creating more results with less effort.

 Featuring special guest speaker Sophia Maksymchak, VP Marketing & Advertising, EZ Lube and Eric Holmen, SmartReply