Webinars

SmartReply Webinar Series Presents
New Tools for New Rules

FTC approves new regulations. What marketers need to do right now.


Here is what you will learn:

• Why an opt-in retail customer has a 300% lift in response rates
• Key details for marketers on Federal Trade Commission’s new rules for voice marketing
• How preference and permission marketing has already changed your marketing mix: the media consumption of your customer base in the age of TiVo
• Profitably transitioning your existing customer database to a legally-compliant database, TODAY

Speaker:
Eric Holmen - President, SmartReply, Inc.

For the first time in this generation, marketers can embrace new compliance regulations. This is a very fast moving webinar format designed for marketers (not lawyers) that plays out the compliance story in the context of the mass movement of consumers to preference based relationships, and drills into specific tactics that you can begin to implement today.

By the end of this webinar, you'll see how the new law of opt-in voice marketing is a tool to beat down current economic challenges, now and through the holiday season.